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Seven lessons from 20 years on the factory floor

One short lesson a day from Vikas. Plain, practical, and about the mistakes that cost new food brands the most money.

By Vikas Agarwal · 20 years in food manufacturing · Free, no sign-up

What you'll get

One email a day for a week. Unsubscribe in one click.

  1. Don't buy the machine firstMake it on job work. Sell 100 packs. Then think about machines.
  2. Your cost is not your ingredientsPackaging, loss, processing and shipping often cost more than what's inside.
  3. One channel, done wellWhere your customer already buys. Win there before you go everywhere.
  4. The label is a legal documentWhat it must say, and the mistakes that get packs pulled.
  5. Packaging decides shelf lifeWhy the right laminate matters more than the right font.
  6. How to choose a manufacturerThe five questions to ask on a plant visit.
  7. Your first 90 daysThe order to do things in, so money isn't wasted.

Want Vikas on your plan?

The course ends with an offer of a paid call: Vikas goes through your own plan and you get a written action plan within 24 hours.

Questions founders ask

What's in the course?

Seven short lessons: don't buy the machine first, your real cost, one channel done well, the label as a legal document, packaging and shelf life, choosing a manufacturer, and your first 90 days.

Is it free?

Yes. One email a day for seven days. Reply "stop" to any email and they stop.

Who writes it?

Vikas Agarwal, from 20 years of running food plants in Haryana.