Build your brand withVikas Agarwal Your line 0 of 10

Build your food brand the way a plant builds a product: one station at a time

Ten free tools from Vikas's 20 years of running food plants. Walk the line from idea to first sale: check if you're ready, cost your pack, price it, pick the pouch, get the licence and label right, and plan the money.

Start at station 01
Vikas Agarwal
Vikas AgarwalFounder of Wellubia and Kabir Foods · 20 years · exports to 10+ countries

Twenty years of food on real shelves

  • 20years in food manufacturing
  • 2plants in Haryana
  • 10+countries exported to
  • 3companies he owns or co-owns

Certified plants

  • FSSAI
  • ISO 22000
  • FSSC 22000
  • HACCP
  • Halal
  • APEDA
  • AYUSH
  • ZED

Vikas's plants have supplied, directly and as a bulk and private-label manufacturer, to retailers and platforms including:

  • Walmart
  • METRO Cash & Carry
  • Carrefour
  • Reliance Retail
  • DMart
  • Spencer's
  • SPAR
  • Zepto
  • Flipkart
  • Amazon
  • Jayanti Group

A few of the many companies Vikas has supplied or worked with, alongside many smaller brands. Logos belong to their owners and are shown only to name the companies supplied.

Owner or partner in

  • Wellubiamukhwas, mouth fresheners and heritage blends
  • Kabir Foods Pvt Ltdsnack pellets, fryums and chips since 2008 · ISO 22000 and HACCP certified
  • House of SwatvaHouse of Swatva · daily drink powders

Member of BNI, and still learning something on the floor every week.

Your production line

Each tool is a station. Use one and it gets Vikas's QC seal. Your progress stays on this device.

0Stations cleared · your rankIdea on paper
  1. ST-01Open

    "Ready to manufacture?" quiz

    Ten questions, a score, and exactly what's missing before your first production run.

  2. ST-02Open

    Private label cost estimator

    Your recipe, your pack, your numbers: the cost of one pack and of your first batch.

  3. ST-03Open

    Product costing and MRP sheet

    Cost to make, margins and the MRP that works on your own site, Amazon and quick commerce.

  4. ST-04Open

    Packaging and shelf-life selector

    Tell it about your product and where it sells; it picks the pack that protects it and fits the budget.

  5. ST-05Open

    FSSAI licence and label guide

    The licence your turnover needs under the April 2026 rules, and every line your label must carry.

  6. ST-06Open

    Factory readiness checklist

    Everything that needs to be in place before the first batch, ticked off as you go.

  7. ST-07Open

    Vendor directory

    Vetted packaging, printing and lab-testing suppliers, added one by one as they're checked.

  8. ST-08Open

    Launch budget planner

    Every rupee from first batch to first customers, with a safety buffer.

  9. ST-09Open

    90-day launch roadmap

    A week-by-week plan with real dates, from your start day to your first customers.

  10. ST-10Open

    7-day email course

    One short lesson a day from Vikas, straight to your inbox.

Two plants, two kinds of food

Where the advice comes from: the floors Vikas runs every day in Haryana.

Plant 1 · Snacks

Chips, pellets and seasonings

  • Snack pellets and fryums
  • Multigrain and vegetable chips
  • Extruded pellets and pasta
  • Seasonings for all of them

Exported to 10+ countries.

Kabir Foods, since 2008: a fully automated Japanese pellet line. Member of APEDA, MSME and FIA.

Plant 2 · Seeds and heritage foods

Mukhwas, mixes and blends

  • Seeds and nuts, roasted and mixed
  • Mouth fresheners, mukhwas and after-meal refreshments
  • Traditional Indian heritage products
  • Powders and blends, packed in sachets, pouches and jars

Private label and bulk supply.

Both plants: FSSAI, ISO 22000, FSSC 22000, HACCP, Halal, APEDA, AYUSH and ZED certified.

The production team at Vikas's plant
The team
Food-grade drums of raw material
Raw material store
Samples on the product development table
R&D table

How a consultation works

  1. 01
    Book

    Fill in the short booking form: your name, brand, product, where you are, and 30 or 60 minutes. It takes two minutes.

  2. 02
    Pay

    Within 24 hours you get a payment link from Vikas on WhatsApp or email: ₹2,950 for 30 minutes or ₹5,900 for 60 minutes, GST included.

  3. 03
    Pick a time

    Once the payment comes through, you get a link to Vikas's calendar. Choose a slot that suits you; the Google Meet link reaches your email.

  4. 04
    We prepare

    Before the call, Vikas's team reads your answers and prepares a one-page brief on your category, likely costs and the questions to ask, so no time is lost.

  5. 05
    The call

    You talk to Vikas on Google Meet. Bring your recipe, target price and quantity, or just the idea. Ask anything: costing, pricing, packaging, licences, manufacturing or a factory.

  6. 06
    Your action plan

    Within 24 hours of the call you get a written plan by email: what we heard, what Vikas recommends, your steps for the next 30 days, and what Wellubia can make for you.

  7. 07
    Next steps

    A short check-in on day 3, 7 and 14. If you sign a manufacturing order with Wellubia within 30 days of the call, the fee you paid comes off that order.

30 minutes suits one product and one clear question. Take 60 minutes for several products, a full launch plan, or a factory setup.

Questions founders ask

Who is Vikas Agarwal?

A food manufacturer with 20 years on the floor. He owns or co-owns Wellubia, Kabir Foods Pvt Ltd and House of Swatva, runs two plants in Haryana (snacks and pellets in one; seeds, mukhwas and blends in the other) certified for FSSAI, ISO 22000, FSSC 22000, HACCP, Halal, APEDA, AYUSH and ZED, exports to 10+ countries, and has supplied retailers and platforms such as Walmart, METRO, Reliance Retail, DMart, Flipkart, Amazon and Zepto.

Are the tools free?

Yes. All ten are free and need no sign-up. What you type stays on your device.

What does a consultation cost?

₹2,500 for 30 minutes or ₹5,000 for an hour, plus GST, on Google Meet, with a written action plan within 24 hours. If you then manufacture with Wellubia within 30 days, the same amount comes off your order.

Bring your numbers to Vikas

A paid call on Google Meet. You leave with a written action plan within 24 hours. If you then manufacture with Wellubia within 30 days, the fee is credited against your order.

₹2,50030 minutes + GST
₹5,00060 minutes + GST

See how it works, step by step