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Set an MRP that still pays you

What you keep from every pack on your own site, on Amazon and on quick commerce, and the MRP each one needs.

By Vikas Agarwal · 20 years in food manufacturing · Free, no sign-up

Your product

Cost to make one pack comes from the cost estimator if you used it.

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Depends on your HSN code; slabs changed in Sept 2025. Check with your CA.

Channel costs

Typical starting points. Change them to what your channels actually charge.

Your own website

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Amazon

0% on items up to ₹1,000 in Grocery since 16 Mar 2026 (Amazon.in fee update).
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Closing fee is ₹20 under ₹300 on self-ship (Mar 2026), plus shipping by weight and zone. Check the fee preview in Seller Central.

Quick commerce (Blinkit, Zepto, Instamart)

Usually 15–25% by category (2026 seller guides). Your category manager gives the real number.
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Learn pricing properly

Costing, margins and channel maths are module 3 of the Food Brand Launch Program, Vikas's ₹199 course.

Questions founders ask

How do I set the MRP of a food product?

Start from your cost per pack, take out GST, then take off each channel's costs: shipping, payment gateway and ads on your own site; closing and shipping fees and ads on Amazon; the platform's and distributor's margins on quick commerce. The calculator shows what you keep on each, and the MRP each needs for the margin you want.

Does Amazon charge a referral fee on food?

Since 16 March 2026, Amazon.in charges no referral fee on most grocery items priced up to ₹1,000. Closing and shipping fees still apply; check the fee preview in Seller Central.

How much do Blinkit, Zepto and Instamart take?

Usually 15 to 25 percent by category, according to 2026 seller guides. Your category manager gives the real number for your product.